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An Optimistic Project
If you read the news, watch the TV or listen to the radio, there are boundless experts offering their advice on the state of the world. Clearly we are in the grip of a global economic crisis inflicted...
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The Communication Ideal
I think I can just give up now and read/re-read Jonathan MacDonald’s excellent Communication Ideal: The Communication Ideal would ensure that Advertising and Marketing communication is more positive,...
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When a Bad Day’s Good – Westpac and Social Media
Social media is real time, real people, real reactions. For the most part. Sure there are ghost writers, automated scripts, bots and trolls, but for the most part, we are drawn to the authentic, real...
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Envisioning Your Future: Augmented Reality 2020
The idea of augmented reality is an interesting one. It is essentially looking at ways in which technology will be used to expose/overlay our digital connectedness moment to moment. Foursquare is a...
View ArticleHow To Pitch
Here’s an interesting presentation on how startups should pitch to investors. There’s nothing earth shattering – but the design is great. But perhaps, the most interesting thing about this presentation...
View ArticleEcoinomy – Make More Little Savings
We all want to be part of something big. For some it’s a family, for others it’s a community. Sometimes it’s a job. Sometimes it’s a calling. And at the very heart of this is a passion. But what if all...
View ArticleThree Blogs to Watch (and Read)
I have always loved finding a new blog to read. There is something in the search and the surprise that really satisfies my curiosity. Finding new blogs to read used to be relatively easy. There was a...
View ArticleAre Australian Businesses Bereft of Imagination?
Over the last couple of weeks I have watched the growth and spread of the #occupy movement – from the financial district of New York City to the streets of Sydney and Melbourne. This dishevelled and...
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